Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well.
- TrueView in-stream ads: These ads play before, during, or after other videos, and viewers can skip the ad after five seconds.
- TrueView video discovery ads: The ad appears next to a related video.
- Bumper ads: The ads are shorter than six seconds and cannot be skipped.
Once you determine your type of ad, you can target by demographics, geographics, devices, languages, and more.
Check out the infographic for all the details on YouTube ad targeting: