Why Employees Don't Share Company News on Social Media

Many workers say they do not share their company’s updates on social media because they do not know whether they’re supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.

The report was based on data from an online survey conducted in March 2016 of 1,000 employed persons.

Some 21.6% of respondents say they do not post their company’s news on their personal social media accounts because they don’t know whether their employer wants them to share updates.

Another 16.4% say they’re too busy to share, 15.7% say they don’t know what they should share, and 15.6% say they are afraid they’ll share the wrong thing.

Internally, nearly 3 in 4 employees want their company to keep them updated about what’s happening with the brand.

When their company clearly communicates news and updates to employees, respondents say they feel more successful at their job (42%), more committed to the brand (36.4%), and more likely to share the information with friends (17.8%).

About the research: The report was based on data from an online survey conducted in March 2016 of 1,000 employed persons.

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