If you’ve enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably factors as well, but the basis of a great explainer video is its script.
The graphic includes three common script formulas, 10 psychology tips to remember, 5 actionable tips, and much more.
It also offers a checklist to make sure you’ve covered 10 important features in your script.
Check out the graphic to see the complete A-Z of writing an irresistible explainer video.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She’s an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.