The Top Brands Most Likely to Invade Your Emojis

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Here are the brands we suspect will use Twitter’s emoji targeting, and which emojis they’ll target against.

Emojis
Emojis

Emojis have grown incredibly popular, especially with brands, so it’s no surprise that Twitter recently introduced the ability for its advertisers to target users who recently used an emoji

Ostensibly, if someone tweets using the painted nails emoji, OPI or Essie might now target that user with its beauty ads.

With this in mind, we thought we’d look at some of the most popular emojis, and which brands would be smart to advertise against them.

First, the more obvious opportunities

Taco:Taco Bell, Chipotle, McDonald’s

Pizza: Pizza Hut, Domino’s, Papa John’s

Coffee: Dunkin’ Donuts, Starbucks, Peets

Beer: Uber, Budweiser, Lyft

Popcorn: Movie theaters (AMC, Loews, Regal)

Painted Nails/Lips: OPI, Essie, Maybelline

Bride, ring: The Knot, Wedding Wire, David’s Bridal

The Faces

Thinking Face: Amazon, New York Times, Google

Heart Eyes: Kay Jewelers, Russell Stover Candies, Buy Buy Baby

Sunglasses Face: Sands, Ray Bans, Coppertone

Joy Face/Crying From Laughing: Movie Studios, Comedy Central, Kleenex

Praying Hands: Catholic Church, StubHub, state lottery

Stressed Face: Massage Envy, ESPN, Kaplan SAT Prep

Money Face: H&R Block, Turbotax, Vanguard

The Abstract

100: Texas Instruments, DJ Khaled, Nabisco 100 Snacks

Eggplant: Durex, Trojan, Pure Romance, PornHub

Poop: Charmin, Huggies, Seventh Generation

Thunderstorm: Delta, American Airlines, OTAs (Travelocity, Expedia, Orbitz)

Fire: DJ Khaled, Buffalo Wild Wings,  Audio Technica

American Flag: Budweiser, Donald Trump, Hillary Clinton

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