Here are the brands we suspect will use Twitter’s emoji targeting, and which emojis they’ll target against.
Emojis have grown incredibly popular, especially with brands, so it’s no surprise that Twitter recently introduced the ability for its advertisers to target users who recently used an emoji.
Ostensibly, if someone tweets using the painted nails emoji, OPI or Essie might now target that user with its beauty ads.
With this in mind, we thought we’d look at some of the most popular emojis, and which brands would be smart to advertise against them.
First, the more obvious opportunities
Taco:Taco Bell, Chipotle, McDonald’s
Pizza: Pizza Hut, Domino’s, Papa John’s
Coffee: Dunkin’ Donuts, Starbucks, Peets
Beer: Uber, Budweiser, Lyft
Popcorn: Movie theaters (AMC, Loews, Regal)
Painted Nails/Lips: OPI, Essie, Maybelline
Bride, ring: The Knot, Wedding Wire, David’s Bridal
Thinking Face: Amazon, New York Times, Google
Heart Eyes: Kay Jewelers, Russell Stover Candies, Buy Buy Baby
Sunglasses Face: Sands, Ray Bans, Coppertone
Joy Face/Crying From Laughing: Movie Studios, Comedy Central, Kleenex
Praying Hands: Catholic Church, StubHub, state lottery
Stressed Face: Massage Envy, ESPN, Kaplan SAT Prep
Money Face: H&R Block, Turbotax, Vanguard
100: Texas Instruments, DJ Khaled, Nabisco 100 Snacks
Eggplant: Durex, Trojan, Pure Romance, PornHub
Poop: Charmin, Huggies, Seventh Generation
Thunderstorm: Delta, American Airlines, OTAs (Travelocity, Expedia, Orbitz)
Fire: DJ Khaled, Buffalo Wild Wings, Audio Technica
American Flag: Budweiser, Donald Trump, Hillary Clinton