The Nitty-Gritty of Dirty Data [Infographic]

You know from the adjective that it’s probably not a good, but what exactly is “dirty data”?

Simply put, it’s data that has errors or mistakes, or it’s incomplete in some way. And 30% of marketing and sales data is totally unusable, according to an infographic released by Umbel.

Dirty data comes at a cost to companies; but, if you’re not a data scientist, how do you even diagnose that you have a problem?

The infographic outlines how the less tech-savvy among us can diagnose dirty data (and avoid it) across six areas.

Get started with cleaning up your data with this infographic. Just click or tap to view a larger version:


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