The DMN Compendium on Customer Loyalty

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On April 27, ClassPass, the startup that grants booking access to networks of local fitness studios informed its New York customer base that it would be changing its membership pricing model. Instead of paying $ 125 for unlimited classes each month, existing customers now have to fork over $ 190 each…

Like most Monday afternoons, I sat outside Fashion Institute of Technology enjoying my lunch: a burrito bowl from popular Mexican food chain Chipotle. A woman approached. “Is that that Chipotle stuff?” she asked. “Yeah,” I replied through a mouthful, readying myself to extoll my anti-hipster sensibilities. “You…

Customer loyalty never goes out of style. But finding new ways to engage customers and keep them coming back can be challenging. Vintage-inspired clothing and accessories company Unique Vintage discovered the perfect ensemble by leveraging brand advocates and rewarding customers for engagement. Brand…

It all started for Auntie Anne’s in 1988, when Anne Beiler opened her first store at a farmer’s market in Pennsylvania. After some experimentation, “Auntie” Anne created a hand-rolled soft pretzel recipe that was dubbed by customers as “better than the best you’ve ever tasted.” For 28 years we’ve…

A recent survey from Excentus found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank those programs No. 1 for membership and activity over credit card cashback rewards, coupons, discounts, airline miles, hotel points, and other rewards programs. The…

In an increasingly competitive remittance landscape, Western Union recognizes the importance of staying up-to-date on key technologies; however, it also understands the significance of identifying the main priorities of the consumers who use them. To home in on this consumer mind-set, we have to listen…

Marketers are constantly recalibrating their email strategies to improve their effectiveness. And the final quarter of 2015 was no different. In fact, email volume increased overall by 23.4% compared to the same time period in 2014. It’s a move that’s apparently an effort to see more consumer actions…

The loyalty program that added the phrase “frequent flyer” to the language is now party to the term’s demise. American Airlines yesterday announced that, henceforth, miles awarded to members of its AAdvantage program would be based on dollars spent instead of distances flown. Delta, JetBlue, and Southwest…

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