
The State of Healthcare Content Marketing
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and…
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and…
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based…
Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto. The report was based on data from a survey conducted in July…
Every nine out of ten dollars in the fast-moving consumer goods (FMCG) industry come from online sales, according to an infographic by Grip, a Web-based software that automatically generates images at…
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality…
These days, we know that personalization has evolved from a simple greeting in a customer’s email to the entire buying journey. Consumers expect personalized experiences at every interaction with a…