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  • Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]
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  • Storytelling is Key, in Email and Everywhere Else
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Tag: State

The State of Healthcare Content Marketing
by admin on April 19, 2018 0

The State of Healthcare Content Marketing

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and…

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The State of Sales Content ROI [Infographic]
by admin on March 20, 2018 0

The State of Sales Content ROI [Infographic]

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based…

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The State of Video Marketing: Distribution, Topic, and Budget Trends
by admin on January 10, 2018 0

The State of Video Marketing: Distribution, Topic, and Budget Trends

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto. The report was based on data from a survey conducted in July…

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The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]
by admin on November 21, 2017 0

The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]

Every nine out of ten dollars in the fast-moving consumer goods (FMCG) industry come from online sales, according to an infographic by Grip, a Web-based software that automatically generates images at…

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by admin on November 17, 2017 0

Cartoon: State of Work for Superheroes

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality…

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The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]
by admin on October 10, 2017 0

The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

These days, we know that personalization has evolved from a simple greeting in a customer’s email to the entire buying journey. Consumers expect personalized experiences at every interaction with a…

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