Seer’s What You Missed: Seerfest by the Numbers


If you didn’t make it to our inaugural marketing conference, or even if you did and want to relieve all the excitement, read on to find out what went on at our one-day digital-marketing extravaganza!

What is Seerfest?

No, it’s not a festival of all things Seer, but it is a gathering of some of our closest friends, colleagues, and experts dropping knowledge on some of our favorite topics like SEO, PPC, Analytics, automation, content marketing, and more! And because we’re big advocates for the fact that marketing isn’t about search engines, it’s about people, our conference-style event focused on the people behind the search.

Luckily, the weather cooperated and we were able to take some of our event outside. We enjoyed lunch in the summer sun and our two keynote speakers took the stage in “The Hub,” our outdoor communal space in the middle of our live-work space known as Idea1.



Does this look like a cool place to work? Trust me it is. P.S. we’re hiring!

Since we were able to host our event at our San Diego headquarters, we saved on venue costs and were able to donate 99% of ticket sales to Think Dignity, a non-profit focused on homelessness in our East Village neighborhood.

But Why Stop There?!

In addition to the money our speakers and attendees raised for Think Dignity, each of our guest speakers got to participate on behalf of a charity of their choice.

  • 175 attendees
  • 18 speakers
  • $ 15,000 raised for Think Dignity
  • 0 sunburns
  • 400 craft beers consumed
  • Countless laughs and connections made


What Else Did We Do?

So besides raising money for important causes and having fun in the sun, what else happened at Seerfest?

Check out our speaker list below to see the masterminds who graced the stage and the topics they discussed.

We Couldn’t Have Done it Alone

While Seerfest was a ton of fun and a resounding success, an event like this doesn’t happen without lots of help. Special thanks to all of our attendees, speakers, volunteers, and our coordinator and emcee.

What Did You Think?

Did you go to Seefest? What did you learn? We want to hear from you, let us know all about your experience in the comments below!

If you didn’t attend or want to hear any of the presentations, audio and video of the speakers will be available in the next few weeks. Sign up for our newsletter to be one of the first to know when it’s live. In the meantime, check out #seerfest on social media to relieve some of the best moments!

Seefest Speaker List

 Will Reynolds Headshot Photo    LinkedIn Logo   Seer Twitter

Using Power BI to Bust Silos

Wil Reynolds, Founder & Director of Digital Strategy @ Seer Interactive

     LinkedIn Logo   Seer Twitter

Reuse, Recycle: How to Repurpose Your Content

Ashley Ward, Speaker & Evangelist @ SEMRush

     LinkedIn Logo   Seer Twitter

SERP Analysis for Content Strategy

Ross Hudgens, Founder & CEO @ Siege Media

    LinkedIn Logo

How Improv Can Teach You to Love Your Agency

Robin Aguilar Francis, Director of Audience Development @ Autodesk

    LinkedIn Logo   Seer Twitter

Storytelling Secrets That Will WOW Your Audience

Gary Ware, Founder & CEO @ Breakthrough Play

    LinkedIn Logo   Seer Twitter

Turning Your Strategic Assets into an Actionable Content Plan

Lindsay LaShell, Founder @ Diamond & Branch Marketing

    LinkedIn Logo   Seer Twitter

Understanding Audience Personas to Reach Consumers Across Buying Stages and Channels

Marcela De Vivo, Digital Marketing Analyst & Speaker @ SEMRush

    LinkedIn Logo   Seer Twitter

Start With Who: a How-to Guide for Creating Successful Marketing Strategies

Rob Ousbey, VP @ Distilled

    LinkedIn Logo   Seer Twitter

Using SEO to Build Your Customer Journey Machine Models

Eric Wu, Head of Growth & Product @ BloomNation

    LinkedIn Logo   Seer Twitter

The Conversion Disconnect: Why Ad Platform Data Misguides You in Lead Gen

Erika Schmidt, Senior PPC Associate @ Seer Interactive

    LinkedIn Logo   Seer Twitter

Why Google’s Changes are Pushing SEOs to be Better, People-Focused, Brand-First Marketers

Sheena Schleicher, Founder @ Schleicher Marketing

Jordan Frank Headshot Photo    LinkedIn Logo   Seer Twitter

The Psychology of SEO

Jordan Frank, SEO Team Lead @ Seer Interactive

Kati-Polaski-Headshot-Photo    LinkedIn Logo   Seer Twitter

Data Sources, Assemble! Getting Cross-Channel Audience Insights

Katie Polaski, SEO Manager @ Seer Interactive

    LinkedIn Logo

Human-Centered Design

Rajni Roshan, Emerging Technologies Client Manager @ IBM

     LinkedIn Logo   Seer Twitter

A Strategic Approach to Removing Biases and Embracing Empathy

Darryl Grier, Content Optimization Strategist @ Nerdwallet

    LinkedIn Logo

Taking Down a Titan: How Brands Can Fight Amazon & Win

Emily Schmidt, eCommerce Strategist @ Seer Interactive

     LinkedIn Logo   Seer Twitter

Customer-Content Fit: A Framwork for Producing Content that Attracts Customers

Benji Hyam, Co-Founder @ Grow & Convert

    LinkedIn Logo

PPC: Stop Bidding, Start Living

Alyssa Bambrick, Sr. PPC Manager @ Seer Interactive

Let’s block ads! (Why?)

Seer Interactive

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