Marvel vs. DC: Who Rules the Social Universe?


Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media?

New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media.

Unmetric looked at the Facebook and Twitter performance of the two companies from Jan. 1, 2015 through March 8, 2016, providing some interesting findings to SocialTimes.

On Facebook, Marvel has both the larger fan base and much better fan growth than DC.

Screen Shot 2016-03-11 at 3.44.41 PMHowever, while Marvel posted the most in that period, it was DC that had the highest average Unmetric Engagement Score.

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But when it came to Facebook shares — a vital statistic to monitor, Marvel blew DC out of the water.

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On Twitter is where DC finds its strong suit. Though Marvel has more Twitter followers, DC is growing faster.

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DC also posts more frequently than Marvel on Twitter, but it’s Marvel that tweets the most engaging content.

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Marvel also receives the most mentions on Twitter. In addition, Marvel has a much better response time to tweets than DC.

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Here’s a look at average response time:

Screen Shot 2016-03-11 at 3.56.40 PMBased on the data, it’s fair to say that Marvel is the king of the social media universe.

Image courtesy of Marvel’s Facebook page.

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