Marketo in Review

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Here’s some of our most recent coverage around the recently acquired marketing tech giant.

Marketo in Review
Marketo in Review

Marketo, one of the preeminent players in the marketing software technology space, announced its acquisition by PE firm Vista Equity Partners for an all cash deal of $ 1.79 billion. The news is still breaking, but TechCrunch reports that Vista Equity Partners will be taking the formerly public Marketo private again, after some four years of public trading.

As one of the biggest movers in marketing tech, Marketo has been an obvious focus for news and trends in the digital marketing industry. Here, some of our recent coverage of the company, including commentary from its CMO on surviving the future of marketing.

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To say that the marketing industry is evolving is a given. Yet, not all marketers are keeping up with the times. According to the “State of Digital Marketing Survey Summary Report” by Ascend2 and its research partners, 40% of the 275 marketing professionals surveyed cite lack of internal skills or training…

Marketo, one of the founding names in marketing automation, today introduced two new capabilities that it promises will deliver its users into the promised land of seamless, topical communication across all promotional channels. With today’s release of the Mobile Engagement and Ad Bridge functions…

Marketo found that marketers expect they will need to invest significantly in technology in the next three to five years, but are concerned about whether they will have sufficient budget to do so. The study, conducted by The Economist Intelligence Unit, interviewed 478 senior marketers and CMOs globally. Marketers…

Marketing automation force Marketo has entered into a partnership with DataHero, a cloud data visualization tool that promises to give users a quicker and clearer picture of their customer pipelines. Marketo’s estimated 3,000-plus customers can use the new service to identify the sources, campaigns…

A survey of 475 chief marketers from around the world conducted by The Economist Intelligence Unit found that 80% will not be able to keep paces with the increased demands of consumers and technology without dramatic changes being made in their organizations. Chief among the changes they’d like to…

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