Hypewatch: Bots, augmented audio and digital media
Bots: Not ready for prime time. Facebook made a lot of noise about its launching of bots for its Messenger App. But while many people are convinced that bots will become the next big thing in marketing, they often cause more frustration than. AI has a lot more to learn before it becomes a necessary thing. Many users reported a number of bugs and general inconsistencies when trying to use the bots to learn the weather or shop or do anything they could more easily do through the Internet, apps or a phone call. The promise of automated customer service that seems human remains a serious goal, but we are far away from the promise land.
Apple Watch: Apple has finally pushed a mandate that all apps run natively on the watch – as opposed to syncing with the iPhone. This will improve the speed of apps on the watch but may do little to increase consumer interest in the much hyped, but less purchased consumer product.
Augmented audio: While video virtual reality might be the most hyped thing in entertainment and marketing today, at least one company is focusing on augmented audio. Using Coachella as a press opportunity, Doppler is introducing its Here Active Listening wireless earbuds as a way to enhance the audio that surrounds us. Fast Company talks with the company about how it can enhance the concert going experience.
Silver linings: While digital media companies have endured one of the most brutal stretches in recent memory, the New York Times finds a silver lining – no one can be complacent any more and that will lead to bigger and better ways that media companies serves its readers. Not sure how great the timing of this article was considering the anticipated changes at the Times, but we appreciate the enthusiasm.