However, the frequency of online publishing tends to vary significantly based on company size.
The report was based on data from a survey of 501 digital marketers in the United States who work for companies with more than 100 employees (73% of respondents work for B2C firms and 27% work for B2B firms).
Some 51% of respondents say their firm publishes content at least once a day and 31% say their firm typically publishes content once a week.
Larger companies are much more likely to publish content daily than are smaller companies, the survey found.
Some 62% of companies with more than 5,000 employees publish content daily, compared with just 39% of companies with between 101 and 500 employees.
Digital marketers say the top improvements they want to make to their content marketing programs are to produce more original content (22% cite that as a goal) and to create more visual components (also 22%).
About the research: The report was based on data from a survey of 501 digital marketers in the United States who work for companies with more than 100 employees; 73% of respondents work for B2C firms, and 27% work for B2B firms.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji