How Content Marketers Feel They Measure Up to Their Peers

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?

To find out, Ascend2 surveyed 219 US content marketers: 69% of respondents work for B2B companies; 16%, B2C companies; and 15%, hybrid B2B-B2C companies.

Half of the marketers surveyed say their content strategy is somewhat successful (above average) compared with the strategies of their competitors.

Some 16% say it is very successful (best-in-class), 29% say somewhat unsuccessful (below average), and 5% say very unsuccessful (worst-in-class).

Some 54% of respondents say the effectiveness of their company’s content strategy is increasing marginally over time, and 35% say it is increasing significantly.

Nearly half (48%) of respondents say a lack of an effective content strategy is one of the biggest barriers to achieving their marketing goals.

About the research: The report was based 219 US content marketers: 69% of respondents work for B2B companies; 16%,B2C companies; and 15%, hybrid B2B-B2C companies.

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