Advertising has always had a muddy affiliation with the words “truth” and “honesty.” And though a brand’s intention may not be to deceive consumers, they feel that way when companies…
B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International. The report was based on data…
Like personal relationships, your client-agency partnership depends on open lines of communication. Even a relationship that starts on the rosiest of notes will quickly fizzle without regular contact. Poor communication…
Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from…
The sales profession is undergoing a transformation, which raises a lot of discussion about whether sales is a dying art and what the next five years will bring. Moreover, one…
Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty…
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