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Category: Marketing Strategy

Three Huge Mistakes You're Committing in Your Social Content
by admin on March 14, 2016 0

Three Huge Mistakes You're Committing in Your Social Content

Advertising has always had a muddy affiliation with the words “truth” and “honesty.” And though a brand’s intention may not be to deceive consumers, they feel that way when companies…

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The Top Challenges Facing B2B Marketers
by admin on March 12, 2016 0

The Top Challenges Facing B2B Marketers

B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International. The report was based on data…

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Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down
by admin on March 12, 2016 0

Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down

Like personal relationships, your client-agency partnership depends on open lines of communication. Even a relationship that starts on the rosiest of notes will quickly fizzle without regular contact. Poor communication…

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Four Critical Components of Your Customer Journey Map
by admin on March 12, 2016 0

Four Critical Components of Your Customer Journey Map

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from…

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What Salespeople Need to Know to Stay Relevant in Digital Marketing
by admin on March 12, 2016 0

What Salespeople Need to Know to Stay Relevant in Digital Marketing

The sales profession is undergoing a transformation, which raises a lot of discussion about whether sales is a dying art and what the next five years will bring. Moreover, one…

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup
by admin on March 12, 2016 0

#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty…

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