Beware of Unsafe User-Generated Content [Infographic]

Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware that some UGC can actually damage your brand.

Here’s a look at common problems in UGC, according to the following Vivoom infographic. The company analyzed more than 4,000 user-generated videos and discovered that, on average, 6.6% of user-generated videos were found (by the brands referenced in the content) to be problematic.

One big problem with UGC is “creation of content that isn’t in keeping with a brand’s image or campaign objectives,” states Vivoom. “The biggest offenders were people age 25-34. 40% of total off-brand content came from them.”

Another UGC issue is inappropriate content, such as profanity, nudity, and hate speech.

To find out more about issues in UGC, check out the infographic.

Add Comment