Spring Cleaning isn’t just about domestic rearrangement. Spring is a mindset. It’s about taking a look at every aspect of your life beyond just the physical – and that includes your business.
Over the course of the last year, society has generated quite literally billions of pieces of content. The industry is calling it a data explosion that spills over into social media as well. In fact, according to a Data Never Sleeps Infographic:
- Facebook users share nearly 2.5 million pieces of content.
- Twitter users tweet nearly 300,000 times.
- Instagram users post nearly 220,000 new photos.
- YouTube users upload 72 hours of new video content.
- Apple users download nearly 50,000 apps.
- Email users send over 200 million messages.
- Amazon generates over $ 80,000 in online sales.
On a more granular level, the amount of content created every minute is astounding:
- Email users send 204,000,000 messages
- Google receives over 4,000,000 search queries
- Blog writers post 1400 new blog posts
- Facebook users share 2,460,000 pieces of content
- Twitter users tweet 277,000 times
- Amazon makes $ 83,000 in online sales
- Tinder users swipe 416,667 times
- Whats App users share 347,222 photos
- Instagram users post 216,000 new photos
- Pandora users listen to 61,141 hours of music
- Apple users download 48,000 apps
- Yelp users post 26,380 reviews
- Skype users connect for 23,300 hours
- Vine users share 8,333 videos
- Pinterest users pin 3,472 images
- Youtube users upload 72 hours of new video
You, obviously, haven’t developed quite that much but you’ve contributed to that number. Your business has been invested in brainstorming, developing and publishing quality content that by now you’ve got your own digital archive. As you move forward in the year, it’s not only important to keep up that pace – you also need to take a moment to take a look at what’s already happened.
The best analogy I can give on why this is so important is through a gardening example. In gardening, everyone knows that you have to till the soil regularly in order to keep that landscape healthy. You don’t just keep throwing seeds and water hoping things will grow. The actual earth itself needs to be treated.
The same goes for content marketing, which is like the landscape itself. You don’t just keep throwing ideas and content into it. You need to till the earth.
Fortunately, it’s a lot less laborious of a process in the content landscape. Here you just need to spruce up old content. Go through and refresh old blog posts. You can toss in some new content by publishing prior email marketing campaigns that would make for great content. If you go this route, set a boiler plate telling people this was originally published in the company’s newsletter, and provide a link to subscribe.
You can also create new links in the existing content, update old images with more modern ones, and so on. Google loves changes to the site and these little tweaks will go a long way especially if you can’t regularly update your site with fresh content.
Don’t forget that Benchmark also features a great WordPress email plug-in that makes it easy for your readers to subscribe to your newsletter too.